From Baking To $80K+/Year In Tech Sales

I was a chef for nearly 10 years and eventually opened my own food business during the pandemic. But between the burnout and the grind of entrepreneurship, I knew I wanted more control over my life and income. That’s when I started diving into sales—reading books, watching content—and eventually found my way to tech sales. I binge-watched testimonial after testimonial from Higher Levels, and at first I thought, “There’s no way this is real.” But the more I watched, the more it clicked. No fluff, just tactical, step-by-step advice. When I told my wife I wanted to invest in the program, she gave me the green light—and I never looked back.

Understanding the actual workflow. That was the hardest part at first—figuring out what "doing the work" even meant. Once it clicked, it was game over. I learned how to write personalized outreach, message hiring managers, and prep for interviews. But the biggest lessons came from failing. I bombed my first mock call, and that moment forced me to see where my gaps were. From there, I created a list of companies, refined my process, and came back stronger. Higher Levels helped me connect the dots and turn my previous experience—running events, managing outreach, doing influencer marketing—into real, relevant tech sales stories.

Fail fast. If you’re on the fence or worried about getting it perfect, stop. You’ll learn way more by doing than by overpreparing. I tried to make my first interview the interview—and I wasn’t ready. But that failure made me bulletproof for the next round. You don’t need to wait until the program is “done” to start applying. Just start. Get in reps. Take feedback. Learn from your losses. And if you’re coming from a totally different industry like I did, don’t sell yourself short. With Higher Levels, you’ll learn how to translate your story into one that gets interviews—and eventually, offers.