Program Overview
Prerequisites
None - zero previous experience required
The goal
Book meetings effectively & systematically over the phone
Course length
3 Weeks to finish content with ongoing coaching afterward
Course format
100% Remote & self-paced w/ lifetime support
How it works
Pillar 1: Shatter any existing cold call anxiety
Pillar 2: Mastering tonality & how you speak
Pillar 3: List creation & lead segmentation
Pillar 4: A-Z scripts & how to create your own
Pillar 5: Overcome objections like a pro
Pillar 6: Scaling call volume without losing quality
Here’s How We’re Gonna Turn You Into A Top 0.1% Cold Caller.
Welcome To Cold Call Mastery!
Welcome From the Higher Levels Team
How To Navigate This Course
Watch This First (OPTIONAL)
Mindset Mastery
Why I Start With Mindset
Cold Call Mindset Hacks
You Are Selling TIME On Cold Calls
Mastering Tonality And Influence
Assumptive vs. Passive Language
Downward Inflecting Tonality
Striding The Right Balance: Concise, Measured, Natural
The Key Cold Call Inputs - Measuring Your Results
Money Ball Metrics (3 Key Inputs)
How To Track Your Progress
Exercise: Track Your Outcomes And Measure Your Inputs
List Creation and Lead Segmentation (Calling The Spring)
Coiling The Spring - What It Means And Its Importance
Creating Contact Lists That Will Maximize Your Efficiency
Live Example: Segmenting Leads With Apollo.io
Exercise: Identify Your Top 5 ICPs
Creating Your Cold Call Scripts (Value Statements)
Section Overview
What Is The Value Statement Framework?
How To Open A Cold Call Effectively
How To Create An Effective Cold Call Script (Role Play Examples)
Effective Variations Of This Framework
Exercise: Create Value Statements For Your Top 5 ICPs
Objection Handling Masterclass
Section Overview
Tier 1 vs. Tier 2 Objections
2-Step Objection Handling Technique
Targeted Questions To Build Credibility
Exercise: Identify And Prepare For Top Objections
Putting It All Together - The Value Statement Framework
Putting It All Together - The Value Statement Framework
What It Takes To Make 100+ Dials A Day
Final Thoughts
Other Important Topics
Maximizing Meeting Show Rates
How To Handle Gatekeepers
Thoughts On Voicemails
How To Cold Call Inbound/Warm Leads
Cold Call Submissions
Submitting Practice Recordings
Cold Calling For Interviews
Cold Calling For Interviews vs. The Actual Job
Mock Cold Calls & Cold Call Role Plays
Interview Role Play (Connor & Eric)
Get Certified
Gain prestige & show the world you’re beyond qualified with a Cold Call Mastery™ certificate of completion issued directly from Higher Levels.
Our Students Are Top Cold Callers At
Let’s Turn You Into A Top 0.1% Cold Caller.
We only work with a limited number of students at once to ensure top-tier support & coaching Secure your spot today and start the next exciting chapter of your career!
4 x $
4 x $125
173
4 bi-weekly payments
3
$
395
595
3
Our 100% Money-Back Guarantee
We stand behind the fact that our methods & frameworks are battle-tested & proven and offer a 100% money back guarantee.
Our only ask is you actually do the work 😉 “Do the work” involves (a) completing the core module exercises, (b) show up to at least two live coaching calls and (c) actively apply the strategies outlined in the course. If you’ve done those things, and for whatever reason aren’t seeing results, we will happily refund your entire payment.
We Let The Results Speak For Themselves
Our students aren't just satisfied with the training; they are now top-performing cold callers at some of the best tech companies in the world, making serious money. And yes, you’re next.
Frequently Asked Questions
You’ve got questions. Good. We have answers.
Who is this for?
Anybody who is serious about wanting to start/increase booking meetings over the phone. It works for anybody, regardless of your previous knowledge or experience, so long as you have something to sell.
Who is this not for?
If you’re looking for a ‘magical’ cold call script that’ll solve all your problems without putting in any effort. The strategies and tips provided in Cold Call Mastery are proven, methodical, and compounding. And while they WILL provide overnight improvement in many areas, they are not guaranteed to instantly start resulting in booked meetings without any effort. Some things like your tonality, opener, and script can surely be activated and improved right away, but to start consistently booking meetings, you need to commit to the process, attend the live coaching, and be willing to get uncomfortable.
What tools do I need to implement this?
None. We’ll teach you how to use certain tools inside the course, but they are absolutely not necessary to achieve the overarching goal of this course – to become proficient on the phone and to massively increase your meetings-booked ratio.
Is this for tech sales only?
No. This will work for any vertical, not just tech sales.
How does this differ from other cold calling courses?
We don’t just throw you into a community and expect you to figure things out on your own. We also don’t ask you vague and ridiculous questions like ‘did you do your 100 cold calls today?!’. We commit to the process, providing weekly coaching, alongside proven material that has been implemented at some of the world’s largest organizations with massive success rates. What you’re getting out of Cold Call Mastery isn’t a guess at what works, it’s the culmination of real coaching that the world’s best sales organizations are ACTIVELY utilizing to perform at the highest level and to achieve the highest meetings-booked rates possible.
Is this for startups or enterprise companies?
This will work for any company, regardless of size. No matter whether you’re a startup founder with zero employees, whether you’re a founding SDR/AE, at a fast growing startup, or just got hired as employee #5,000 at one of the world’s largest enterprises, this will work. The strategies are evergreen and we help you tailor everything to your company/vertical in the weekly live coaching calls.
Do I have to be an SDR?
No. So long as you’re actively selling something and/or trying to generate qualified leads, this will help with that outcome.
How long until I start seeing results?
Many students start seeing results right away. You’ll start seeing instant improvements in your process, script, objection handling, and confidence. That being said, this process does take time. Nobody becomes 100% confident in cold-calling on day one, and our training program isn’t going to do that by default for you either. But if you show up consistently, we will help you tailor and improve every part of your cold call process to near perfection. We’ve got your back from day one and onward.
How does this differ from SDR Accelerator?
SDR Accelerator is an all-in-one course for SDRs that covers all aspects of becoming a top-performing SDR. That being said, cold calling is a separate beast and SDR Accelerator is already very thorough with nearly 100 lessons. Cold Call Mastery is meant for those who want to upskill and truly master the art of cold calling – if you want to turn cold calling into your main pipeline generating activity, or at least have the option of doing so, then this course is for you. Regardless of whether you want to supplement it with SDR Accelerator or not, you will find value in both.
Is this just a bunch of pre-recorded videos?
No. While we have pre-recorded training material, the real value of this program will come from attending the live Q&As. The pre-recorded training will give you the baseline foundation, scripts, and knowledge you need to perform at a high level across any industry. The live coaching will then get it dialed in to EXACTLY your niche & vertical, so that you’re delivering a message that clearly resonates with your ICP.
How does the money back guarantee work?
It’s extremely simple. Our only ask is that you actually do the work. “Do the work” involves (a) completing the core module exercises, (b) show up to at least two live coaching calls and (c) actively apply the strategies outlined in the course. If you have done those things, and for whatever reason aren’t seeing results, we’ll happily refund your entire payment.
I haven’t broken into Sales yet. Does this help me?
Sure. It may be a bit overkill as Tech Sales Ascension (our break-into-tech-sales course) will help you perform at a high enough level to get into the world’s top sales organizations, but if you want to master cold calling and/or are having a lot of friction with that part of the process, then this definitely helps.
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Start Crushing Cold Calls, Today.
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