From Struggling SDR To #1

What were some of the things you didn't know prior to joining the course?

Early in my training at Brex, I realized I needed external help, despite having a great enablement and SDR management team. I was impressed by the rapid progress of all the instructors at other companies and decided to seek assistance from the same source. I understood the importance of learning about enterprise-level aspects, such as creating reports in Salesforce, which I believe contributed significantly to my success in meeting sales quotas. One of my major challenges was learning how to communicate effectively with high-level executives in larger companies, a skill I felt I lacked initially. I also needed help with aspects like cold emailing, cold calling, and effectively structuring my day as an SDR. A key goal for me was to maintain consistent performance, avoiding fluctuations in my success rates. I emphasize the importance of not only acquiring new knowledge but also building confidence in communicating with VPs and higher-level executives.

What are you doing differently now that separates you from your peers?

I firmly believe that success is a result of a combination of different factors you all taught me, not just one magic solution. In my experience, the most crucial element for success is a consistent daily routine. Skill level doesn't matter as much as commitment to a routine. Every morning, I start my day by reviewing the prospect list I prepared the night before, focusing on achievable targets, and checking who has opened my emails. My day involves a mix of calling, emailing, and using LinkedIn, with breaks and list building, which I repeat in the afternoon. This consistent approach has significantly improved my skills over time. Another key factor in my success is understanding not just our product but the specific pain points it addresses. It's crucial to know what problems we're solving, their impacts, and the key performance indicators and metrics relevant to our clients. This knowledge helps me understand how far off our clients might be from their goals. By combining a disciplined daily routine with a deep understanding of our product and client needs, I've been able to consistently meet my quotas. This holistic approach, focusing on routine, relationships, and product understanding, has been the cornerstone of my success.

What do you think is the most valuable aspect of being part of SDR Accelerator?

Definitely the community. As an SDR, whether in a large company or a startup, whenever I face issues, such as needing new ideas for reports or when something stops working, the support from peers, like the top performing SDRs at Outreach, has been invaluable. The camaraderie and support in this community are especially important on the challenging days that are inevitable in this role. What's unique about this community is the freedom to discuss things that might not be appropriate within the company setting. This external network provides a different perspective and a safe space for more open conversations. This support system is not just about getting your foot in the door; it extends to helping you excel once you're in. Here, you're surrounded by top performers who have already walked the path you're on, ready to guide and support you. If you're seeking a robust and supportive community in tech sales, this is definitely the place to be.